"Quality has (now only) one name". With this motto we spell out our new brand strategy: aquariums, filter technology, filter media and heaters, which up till now were offered as different brands (EHEIM, mp and JÄGER), will from now on be called simply EHEIM. With the concentration on the brand EHEIM, we underline on the one hand our comprehensive expertise in aquatics. On the other hand we are helping retailers and fishkeepers worldwide to find the products they are looking for more easily.