"Quality has (now only) one name". With this motto we spell out our new brand strategy: aquariums, filter technology, filter media and heaters, which up till now were offered as different brands (EHEIM, mp and JÄGER), will from now on be called simply EHEIM. With the concentration on the brand EHEIM, we underline on the one hand our comprehensive expertise in aquatics. On the other hand we are helping retailers and fishkeepers worldwide to find the products they are looking for more easily.
It has been a well kept secret that EHEIM is broadening its coverage on the market. The company that has always specialised in aquariums and technical products presented, for the first time, food, water and plant care products at Nuremberg.
EHEIM the pioneer in aquatics now also offers fish food besides aquariums and technics. This information leaked to the press shortly before Interzoo and made the industry sit up and take notice. The organization presents its new food range in Nuremberg.